fredericks of hollywood

Frederick's of Hollywood is a well known retailer of lingerie in the United States, with stores in many modern shopping malls across the USA.

The business was started by Frederick Mellinger (inventor of the push-up bra) in 1946. The original flagship store was a landmark on Hollywood Boulevard in Hollywood, California. In September 2005, after 59 years, the store moved to a smaller space a few blocks away, near the corner of Hollywood Boulevard and Highland Avenue.

Here, in addition to the selection of bras and panties, there are catsuits, corsets, stiletto heels, and thigh-length boots. The store no longer houses The Lingerie Museum featuring The Celebrity Lingerie Hall of Fame which exhibited a collection of underwear worn by Hollywood movie stars, such as one of Madonna's pointy-breasted corsets.

Some of the lingerie worn by the 1950s pin-up and bondage model Bettie Page was from Frederick's of Hollywood.

External links

• The Celebrity Lingerie Hall of Fame
• Frederick's of Hollywood: Underwear Model Forbes Magazine article by Paul Lukas.
• Frederick's of Hollywood
• Frederick's of Hollywood Lingerie: A History
• 1977 Frederick's of Hollywood catalog