dooney and bourke

Dooney & Bourke is a company specializing in accessories, such as leather handbags, iPod cases, luggage, bracelets, watches, and briefcases, and a limited clothing line, which includes sweaters, jackets, and scarves. While most products are made for women, there are some products, such as sweaters, belts, wallets, and briefcases, made for men. Founded in 1975, Dooney & Bourke products range from $20-$625. Along with competitor Coach, Dooney & Bourke produces goods in the niche market known as 'affordable luxury', wherein a brand is recognizable as a luxury product but is priced such that it is accessible to the budget conscious.

Patterns/Material

Dooney & Bourke has a wide-range of patterns and colors to choose from when shopping for accessories and handbags. The patterns include, but are not limited to: "IT" Bags and Accessories (the most popular), Tartan, Tattoo, Carabao, Bubble, Splash, Denim, Pebble Grain Leather, "IT" Tapestry, Quilt, Vintage, Doodle, Croco, Star, Anniversary Signature, All-Weather Leather, Mini-Signature, Riviera, Hearts, Bumble Bee and Alto. Dooney and Bourke has many collections for an affordable price. The collections are the famous IT which is a multicolored bag with the DB logo on Vachetta Leather. You have the Alto Collection which is one of Dooney and Bourke's expensive because it is handcrafted in Italy with the softest leather. Then you have the Star Collection and Doodle which are on Vachetta Leather. The Signature Collection was to celebrate Dooney and Bourkes Anniversary. The bag is handcrafted with cloth and leather it is very simalar to a Coach Signature. Then there is the Heart bag, and the Tattoo. They also have the All Weather Leather 2 which is a durable waterproof leather as with all their bags but this bag is a bit more. The Croco has hit and it is one of Dooney and Bourke's finest bags; it is like the Liz Claiborne Croco Bag. Dooney and Bourke is a very creative company. They have a variety of bags that suit everyone and their daily life. Dooney and Bourke has hit the teen world with its Doodle Bag, Star Bag, It, and its Bubble bag. Dooney and Bourke has hit people of all ages.

Advertising

The new representive for Dooney and Bourke is Emma Roberts from Aquamarine and Unfabulous, also the niece of Julia Roberts.

Celebrities such as Mischa Barton from The O.C. and have modeled in advertisements for Dooney & Bourke.

Dooney & Bourke advertise in several magazines such as Vogue, Teen Vogue, ELLE, Vanity Fair, Lucky, InStyle, and W.

Dooney & Bourke also sends out quarterley catalogs to customers who join their mailing list by visiting their website or calling their toll-free number.

Company Address

1 Regent Street, Norwalk, CT 06855 USA

Locations

Dooney & Bourke's flagship store is located in New York City. Other locations in the United States include: White Plains, New York, Dallas, Texas, Los Angeles, California, Honolulu, Hawaii, Las Vegas, Nevada, and Costa Mesa, California. Dooney & Bourke also has stores in Old San Juan, Puerto Rico and Tokyo, Japan.

Dooney & Bourke also sells a select amount of products at department stores such as Macy's. Dillards and Von Maur as well.

Court Case

In April 2004, rival Louis Vuitton filed suit against Dooney & Bourke, claiming Dooney & Bourke had infringed its famous Murakami Monogram Mulitcolour collection and asked for an injunction to prevent future sales of Dooney & Bourke's multicolor print monogram purse. The district court had denied Vuitton's motion, however, in 2006, a court reversed an earlier decision that stopped Louis Vuitton from hindering Dooney & Bourke's bag designs that carried logos that the Louis Vuitton deemed similar to its own textile designs.[1] Dooney & Bourke's similarity to Vuitton's design helped skyrocket its brand to popularity. The effects of the case are expected to greatly hurt Dooney & Bourke.

External links

• Dooney & Bourke Official Website
• Dooney & Bourke Information relating to Dooney and Bourke including how to spot fake.

References

1. ↑ Louis Vuitton sues rival Dooney